What’s the difference between branded power bank and generic power bank?

It depends on the brand name. Some brands are just worthless hence not different from generic power banks. A simple search on the internet can give you all the information you need to know. Also check customer reviews and visit the business address of the seller if convenient and you can.

How to choose the best power bank

The purpose of branding is primarily Quality Assurance. You can be sure it is, and does exactly what it says on the tin (pack). You can give feedback and get support from the brand owner/manufacturer via their established customer support channel(s). Top brand power banks also come with top quality user guidance manuals to help you understand how to use and manage the product to get the best out of it. There's also a marketing angle to branding. It helps you identify the exact power bank you want and where to buy it from.

Features of branded power banks

1. Customer has confident assurance they are buying good quality product. Customer is also assured of support when needed.
2. Branding is a good marketing technique for the manufacturer/brand owner. When customers know and trust the brand, the manufacturer can be assured of continued support and repeat sales. Its a win-win!

On the other hand, generic power banks can be full of rubbish and quality is often poor. The real issue is you never really know what you'll get. There’s usually no guarantee and there’s heightened risk of safety concerns. They are mostly fakes and it is important to know how to avoid buying fake power banks

3 features of unbranded power banks

1. Fake power banks are unsafe. They can easily explode or damage your gadgets.
2. They look cheap initially but eventually turn out to be expensive.
3. Unbranded power banks arent usually supported. There's no identifiable manufacturer and hardly any adequate customer support. 

The conclusion of the matter is a very simple one. Don't buy it if you can't be sure of it. This is especially important if you are buying it as a present, for example to wish someone a happy birthday.

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